AI Commerce
Mack & Rex — Owning the AI Shelf in a Crowded Category
The result: Mack & Rex holds about 80% of the AI "share of voice" in its category. When shoppers ask ChatGPT, Perplexity, or Google AI for jewelry-making supplies, Mack & Rex is named first, far ahead of much larger competitors.
Mack & Rex sells jewelry-making components in a category dominated by decades-old giants. On paper, a smaller brand shouldn't win. In AI search, they're winning anyway.
We rebuilt their product data and structure for how AI shopping engines actually read a store. The outcome, measured by an independent AI-visibility tool: Mack & Rex is mentioned in AI answers roughly 8 out of 10 times in their category. The next closest competitor sits around 11%. They also pulled in $8,589 in AI-attributed sales in the first 90 days, from a channel most stores can't even see yet.
This is what AI commerce looks like when you do it before everyone else.
"They are not a 'set it and forget it' partner. They are proactive, take risks, and know how to maximize the value of my business."
— Christy Hair, Founder, Mack & Rex
Email & Paid Media
Petersen Games — Turning Email Into the Engine
The result: we made email the primary revenue driver. Peak weeks went from a few hundred dollars to nearly $9,000 in email revenue, and the best month more than doubled the baseline.
Petersen Games is a board-game brand with spiky, launch-driven demand. The job wasn't to flatten that. It was to build a retention engine that captures the spikes and keeps revenue flowing between them.
We rebuilt their Klaviyo flows and campaign strategy from the ground up. Email revenue climbed from a few hundred dollars a week to peak weeks near $8,000 to $9,000. Their strongest month hit about $26,800 in sales, more than double their prior baseline months, with email driving the majority of it.
On the paid side, we ran lean and let the data lead. When we deployed Google Ads against branded, high-intent search, the returns were efficient by design: one week, $52 in ad spend produced $3,674 in sales. Clean feed, right intent, no wasted budget.
Coordinated Growth
Utah's Best Vacation Rentals — A Record Holiday on a Smaller Portfolio
The result: $305,000 over BFCM, the largest holiday sales period in company history, with about 45% fewer homes under management than before.
More revenue from a smaller portfolio. That's not luck. That's coordinated ads, email, and offer working together instead of in silos.
"I've never found a company as good at what they do. The transparency, the results, and their integrity make WRKNG Digital a true partner you can trust."
— Brad Winget, Founder, Utah's Best Vacation Rentals
DTC Shopify
DTC Shopify Brands — Coordinated Channels, Compounding Results
Two more brands, the numbers tracked in their own dashboards:
+$138,162 in 3 months
+391% campaign revenue and +424% click rate. From underperforming campaigns to a profitable growth engine.
+$92,765 in 4 months
+234% campaign revenue and an 87% open-rate improvement. Ads and email finally working together.
"Sales have gone up. We've continually increased. And stress has gone down. You guys took a LOT off my plate. It's awesome."
— Rob Molling, Founder, 1% Fitness