I remember the moment my dad gave up. On business. On his dreams. And to a degree, on our family.

It was moving day, again. The third time in three years.

A light rain was falling as I carried another box from the U-Haul into the next home we were renting. My dad had just sat down on the living room couch in the middle of boxes labeled for each room they were supposed to go to, and he started to cry. More accurately, sob.
My dad was a "masculine" man. Blue collar. Fixed everything. Had four sons. Loved sports. He came from a generation where men crying was weakness. But today there was no hiding it. It was the first time I had seen him cry in my 16 years alive It burned a image in my mind

I'll never forget, even though I didn't know the source of his tears for years after.

It took some time for me to understand, and ask my dad about that day. It can be summed up in the way a lot of us feel at times in the game of entrepreneurship; the feeling of being a failure. No matter what you try, nothing works. What used to make money, doesn't anymore. So we work harder, spend more time, do more, only for things to keep getting worse.

As my dad sat there and wept, his business was failing. He had just filed for bankruptcy, again. We were moving because the bank had foreclosed on our previous home. It wasn't a choice to move, we had to go. After years of earnings going the wrong direction it was having more and more impact on our family. My parents were always stressed about money. Constant arguments. Tension in the home you could cut with a knife.

It was around this time I resolved that I would figure out how to help make things better for our family, even though I had no idea how. So I decided after high school I would go to college and get a degree in business. Then I would know it all, and help fix things for my dad.
By the time I finished college with my degree in business, it was a bit too late to help my dad. His health was ailing, and was mostly retired by then. But my passion for small business, and entrepreneurship continued to burn. My wife, Alisha, and I would go on to start a women's clothing company (Bella Ella Boutique), and learn that what they teach you in business school is much different than what it's really like to run a business. But we never stopped. We evolved, learned as much as we could, kept going, and figured some things out.

In 2021 I started to feel like selling clothing didn't do it for me anymore, but the idea of helping other small business owners overcome the same challenges I had, helping them grow, helping them build the business of their dreams to empower them to a life of success and fulfillment lit me up again. It was then I started to understand more about my true passion in life. To help other small business owners, like my dad, so they didn't have to suffer like I did. Like he did. Like our family did.

That's when WRKNG Digital was born. And that's why we do what we do. We love the process of intimately getting to know every business owner we work with, and helping them overcome the challenges of running a business. With decades of experience in digital marketing, e-commerce, small business, finance, etc... We do everything we can to help you win. Because it's our passion.

Strategically, we dig in with every client to understand their business, their product, their customer, and the best way to grow their business.

Tactically, we utilize tools like facebook ads, Google ads, SEO, email marketing, conversion rate optimization, and more.