A light rain is falling. I'm sixteen years old, carrying a cardboard box from a U-Haul into a house I've never seen before. It's the third move in three years.
When I walk inside, my dad is sitting on the living room couch. Boxes are stacked around him, labeled for rooms we haven't found yet. He's sobbing.
My dad was a man's man. Blue collar. Fixed everything with his hands. Had four sons. Loved sports. He came from a generation where men didn't cry. In sixteen years, I had never seen him break. But that day, there was no hiding it.
I didn't understand then. It took me years to ask him about it. His business was failing. He had just filed for bankruptcy — again. The bank had foreclosed on our home. We weren't choosing to move. We had to.
The financial pressure had been building for years. My parents were always stressed about money. Constant arguments. A tension in the house you could cut with a knife. It was destroying everything.
And in that moment — watching the strongest man I knew sit in a pile of boxes and weep — something in me shifted. I didn't know how, but I decided I would figure out how to make things better.
I went to BYU and got a degree in Corporate Finance. I thought a business degree would teach me everything I needed to know. It didn't. What they teach you in school is nothing like what it's actually like to run a business.
But I kept going.
My wife Alisha and I started a women's clothing company called Bella Ella Boutique. We had no money, no connections, no blueprint — just a refusal to stop. We learned by doing. We failed, adapted, and figured things out. Over the next decade, we grew that company from zero to $10 million a year. Over $60 million sold online. More than 700 people employed.
Then, in 2021, something shifted again. Selling clothing didn't fire me up anymore. But something else did — helping other business owners overcome the same challenges I'd lived through. Watching a founder go from overwhelmed and stuck to growing and profitable. That lit me up in a way nothing else had.
My true passion was making sure other founders didn't have to suffer like my dad did. Like our family did.
That's when WRKNG Digital was born.
We exist for one reason: to help small business owners build the business they dreamed of when they started. Not by pressing buttons in Ads Manager. Not by running one channel in a silo. By getting intimately close to your business — understanding your products, your customers, your numbers, your bottlenecks — and building a real strategy to grow profitably.
We bring decades of experience in e-commerce, digital marketing, finance, and operations. We've been in your shoes. We've made the expensive mistakes so you don't have to. And we care about your business like it's our own, because this work is personal to us.
We don't quit. Because we know what quitting costs.
