Stop
Competing
on
Price.
Start
Growing
at
a
Profit.
We help DTC Shopify founders install a proven growth system across ads, email, and operations — so you can stop doing everything yourself and start scaling profitably.
WRKNG Digital is a full-stack growth partner for Shopify brands doing $500K to $10M+ in annual revenue. We coordinate Meta ads, Google ads, email marketing, website optimization, and AI commerce strategy under one plan — because growth doesn't happen in silos.
You're Doing Everything. And It's Not Working.
You built a real brand with real products. But between ads, email, inventory, and the day-to-day — you're stuck doing everything yourself. Previous agencies only knew one channel. Freelancers didn't deliver. Revenue is flat. And time with your family is suffering.
Siloed Agencies
They only know ads or only know email. Nobody sees the full picture. You get optimized channels that don't work together.
DIY Everything
You can't learn, execute, and run the business at the same time. Something always falls through the cracks.
Plateauing Revenue
You've tried freelancers, courses, and agencies. Nothing stuck. Revenue is flat or declining while competitors grow.
Full-Stack Growth for Shopify Brands
Most agencies specialize in one channel. That means your ad team doesn't talk to your email team, and nobody is looking at the full picture. We run everything — ads, email, website, AI commerce — from one strategy built around your actual data. The result: channels that work together instead of competing with each other.
Meta Ads
Data-driven Facebook and Instagram campaigns that scale profitably — not just generate clicks.
Google Ads
Search, Shopping, and Performance Max campaigns that capture high-intent buyers.
Email & SMS (Klaviyo)
Automated flows and campaigns that turn one-time buyers into repeat customers.
Website Optimization
CRO, landing pages, and UX improvements that turn more visitors into paying customers.
AI Commerce
Make your products discoverable by ChatGPT, Google AI, Copilot, and Perplexity.
Strategy & Analytics
Data from every platform, unified into one strategy. We find the real bottleneck — not just the obvious one.
The ProfitMax Growth OS
Strategy drives execution. Not the other way around.
Every engagement starts with data, not assumptions. We pull numbers from your Shopify admin, ad accounts, email platform, and analytics — then build a prioritized plan based on what will actually move revenue. No templates. No cookie-cutter playbooks. A strategy built for your business, your margins, and your goals.
Audit Everything
We pull data from Shopify, ad platforms, analytics, and email. We find the real bottlenecks — not just the obvious ones.
Build the Strategy
A growth plan based on your data, not a template. We identify what to fix first for the fastest path to profitable growth.
Execute Across Channels
We run ads, email, website optimization, and operations — all coordinated under one strategy.
Optimize & Scale
Weekly reporting, continuous testing, and strategic adjustments. We scale what works and kill what doesn't.
Real Results for Real Brands
Not theoretical. Not projected. Delivered.
These aren't projections or theoretical models. Every number below came from real Shopify brands we work with — tracked in their own dashboards, verified against their own Shopify data. We only report what we can prove.
Mack & Rex
51% increase year-over-year. January came in just 3% below their Holiday December — traditionally the strongest month of the year.
See how we did itUtah's Best Vacation Rentals
Largest holiday sales ever — with ~45% fewer homes under management. More revenue from a smaller portfolio.
See how we did itDTC Shopify Brand
+391% campaign revenue and +424% click rate. From underperforming campaigns to a profitable growth engine.
Book a call to learn moreDTC Shopify Brand
+234% campaign revenue and +87.4% open rate improvement. Coordinated ads and email working together.
Book a call to learn moreWhat Our Clients Say
"They are not a 'set it and forget it' partner. They are proactive, take risks, and know how to maximize the value of my business."
"Sales have gone up. We've continually increased. And stress has gone down. You guys took a LOT off my plate. It's awesome."
"I've never found a company as good at what they do — the transparency, the results, and their integrity make WRKNG Digital a true partner you can trust."
What Is WRKNG Digital?
WRKNG Digital is a full-stack growth partner for DTC Shopify brands. We combine ads, email, website optimization, and AI commerce strategy under one coordinated plan — so founders can stop managing five agencies and start scaling profitably. Founded by Steve Merrill, who built a $10M/year ecommerce brand from scratch.
How Does WRKNG Digital Help Shopify Stores Grow?
We start by auditing your Shopify data, ad platforms, email, and analytics to find the real bottleneck — not just the obvious one. Then we build a strategy based on your numbers, execute across every channel, and optimize weekly with continuous testing. We also prepare your store for AI commerce — making your products discoverable by ChatGPT, Google AI, Perplexity, and Copilot.
What Is AI Commerce Optimization?
AI commerce optimization is the process of making your Shopify products visible to AI shopping assistants like ChatGPT Shopping, Google AI Mode, Microsoft Copilot, and Perplexity. It involves structured data markup, product feed optimization, llms.txt files, and content structured for AI extraction. Most Shopify stores are currently invisible to these systems.
Built by a Founder Who's Been in Your Shoes
Steve Merrill built a women's clothing company from $0 to $10M/year. Over $60 million sold online. Employed 700+ people. Degree in Corporate Finance from BYU.
Now he helps DTC founders apply what he learned the hard way — so they can skip the expensive mistakes and get to profitable growth faster.
Not Ready to Talk Yet? Start With a Free AI Commerce Audit.
See how every product in your Shopify catalog scores for AI discoverability — across ChatGPT, Google AI, Copilot, Perplexity, and Claude. Free. Results in 24 hours.
Get Your Free AuditReady to Grow at a Profit? Let's Talk.
Book a strategy call. We'll pull your data, identify your biggest bottleneck, and show you the fastest path to profitable growth.
Book a Call