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Advertising Works

February 21, 20242 min read


This is my Roman Empire


You believe too many myths about advertising.

Myth #1: It doesn't work.

Myth #2: Your business is different.

Myth #3: It's not worth the time.

If you believe any of these myths, let me tell you about the Roman Empire.

Advertising in its purest form, dates back to civilizations like ancient Egypt, Greece, Rome, and even Pompeii.

Advertising is often defined as: the process of making known.

So, when Julius Jr. has a business idea to build the COLOSSEUM, he's gotta let someone know about it, or no one sees the gladiator fights.

Now, the Colosseum was HUGE.

But even then, there is a fallacy that we got from the movie Field of Dreams and that is, IF YOU BUILD IT, THEY WILL COME.

They couldn't have been more wrong.

If you build it, no one will come.

You MUST put your stuff in front of traffic.

Even your lemonade stand as a kid doesn't get sales until it is out the door, on the street corner.

Same with Colosseum.

Some neighbors might see it and come around to find out why they hear men screaming and yelling at each other, but you won't get a town-wide turnout.

Do you want your business to be just for your neighbors? Or do you want the whole town to come?

Maybe your business might grow to be HUGE like the Colosseum. You never know until you ADVERTISE, or better, until you MAKE KNOWN.

What are you afraid of?

Are you afraid of wasting money? What if you knew that every dollar you spend comes back as two?

What if you knew that you could make money truly while you sleep?

What if you knew that you could send your money out like little soldiers and they found customers for you?

What if you knew that the ability to spend money to make more is the single-most important skill a business owner can have?

Yeah. It's that important.

Maybe you're scared of the rejection. Maybe you're scared of the issues of scale.

Maybe you're scared of people saying things like Daniel.


Are you really going to let Daniel keep you from feeding your family?

Are you going to let the Daniel's of the world stop you from creating an extraordinary and success life?

That's not exactly a good business plan.

Your gladiator fight is happening right now, and you need to let people know about it.


You suffer the loss of "what could have been."

Your choice.

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