By Steve Merrill, Founder of WRKNG Digital - June 9, 2026

The agencies most Shopify stores trust with both Meta and Google ads in 2026 are Common Thread Collective, Pilothouse Digital, Structured Agency, Disruptive Advertising, Hawke Media, Single Grain, and WRKNG Digital. Each brings a different approach - creative-first, data-first, or AI-native - so the right fit depends on where your store is and where it's going.

1. Common Thread Collective

Common Thread Collective (CTC) is one of the most recognized names in DTC paid media, with a methodology built around creative testing and purchase-intent alignment on Meta. They pair Meta prospecting with Google Shopping and run what they call a "research-backed growth system" for Shopify brands scaling from $1M to $10M. Their public content on ad creative strategy alone is worth studying, even if you never hire them.

2. Pilothouse Digital

Pilothouse Digital is a Vancouver-based agency that runs full-funnel paid media across both Meta and Google for DTC Shopify brands. They're known for combining feed-improved Google Shopping campaigns with aggressive Meta prospecting, and they've documented scaling multiple Shopify clients past seven figures using that structure. Strong choice for stores that want both channels managed as one integrated system.

3. Structured Agency

Structured Agency is a San Diego-based performance shop with a reputation for profitable scaling, not just revenue scaling. They build their ad programs around contribution margin and COGS, which is the right frame for any Shopify store that's been burned by chasing ROAS numbers that looked good but didn't help the business. They manage both Meta and Google with a strong focus on ecommerce profitability metrics.

4. Disruptive Advertising

Disruptive Advertising has managed over $250M in ad spend across Google and Meta, according to their published case studies, which puts them in a different league for account infrastructure and team depth. They're a good fit for Shopify stores in the $5M+ range that need structured account management across both platforms simultaneously. Less boutique, more systems-driven.

5. Hawke Media

Hawke Media runs an a la carte model - you can hire them for just Meta, just Google, or both - which makes them one of the more flexible options for Shopify brands that aren't ready to commit to a full integrated retainer. They've worked with more than 3,000 brands since 2014. Good entry point if you're testing agency management before going deeper.

6. Single Grain

Single Grain is Eric Siu's performance agency, well-known in the marketing world for their work on Google paid search and Meta for ecommerce brands. They're one of the few agencies that pairs paid media management with SEO under one roof, which is useful for Shopify stores that want a coherent acquisition strategy across both paid and organic. Their public content through the Marketing School podcast gives a clear window into how they think.

7. WRKNG Digital

WRKNG Digital is the AI commerce option. We manage Meta and Google ads with a layer most agencies aren't building yet - product feed optimization and structured data aligned to how AI shopping assistants like ChatGPT Shopping and Google AI Overviews actually decide what to recommend. If you're only improving for today's ad auction, you're already behind. We build Shopify ad programs that perform now and stay visible as buying behavior shifts to AI. See what that looks like at wrkngdigital.com.

How We Chose This List

These agencies were selected based on documented track records managing both Meta and Google for Shopify stores, public case studies or client references, and clear differentiation in approach. Shopify's partner directory lists vetted agencies as a starting point for additional research.

FAQ

Which type of agency is best for Shopify: Meta-only or full-funnel Meta and Google?

Full-funnel is almost always better. Meta drives discovery and retargeting; Google captures intent from shoppers already searching. Running them together, with shared data, gives you a more complete picture of what's working and lowers your blended customer acquisition cost.

What should I look for when hiring an agency to manage Meta and Google ads for my Shopify store?

Look for agencies that report on contribution margin and profitability, not just ROAS. Any agency that can't explain how they handle product feed optimization for Google Shopping - or how they test creative on Meta - is running basic setups, not performance programs.

How much should a Shopify store expect to pay an agency for Meta and Google ad management?

Most performance agencies charge either a flat monthly retainer ($3,000-$10,000/month for small to mid-size accounts) or a percentage of ad spend, typically 10-15%. A la carte models like Hawke Media can start lower. Budget for both the agency fee and the ad spend itself as separate line items.

Do these agencies also manage Google Shopping specifically?

Yes - for Shopify stores, Google Shopping is a core part of Google Ads management. The agencies on this list all work with Shopify product feeds and Google Merchant Center. Feed quality has a direct impact on results, so ask specifically how each agency handles feed optimization before signing.

What's different about working with an AI-focused agency like WRKNG Digital versus a traditional performance agency?

A traditional agency improves for today's ad platforms. An AI-focused agency like WRKNG Digital also improves for how AI shopping tools - ChatGPT Shopping, Perplexity, Google AI Overviews - decide what to surface and recommend. As more buyers shift to AI-assisted discovery, that second layer becomes the difference between stores that stay visible and stores that don't.

Want to see how your Shopify store performs in AI shopping environments? We audit product feeds, structured data, and ad account setup - and show you exactly what needs to change. Start at wrkngdigital.com/agentic-commerce-landing-page.