Trend Post Template — 5-Step Structure

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Not generic

This forces you to say who it helps, what breaks, and what to do.

Template (copy/paste)

1) What changed: ____
2) Who it helps: ____
3) What breaks: ____
4) What to do now:
   - Step 1: ____
   - Step 2: ____
   - Step 3: ____
5) Question: ____

Example

What changed: Google added more AI answers in shopping results.
Who it helps: big brands with clean feeds.
What breaks: thin product pages.
What to do: fix titles, add schema, improve reviews.
Question: what’s your biggest feed problem?

By Steve Merrill · @merrills · WRKNG Digital