What does WRKNG Digital do?

WRKNG Digital helps Shopify store owners optimize for AI-powered product discovery. We build the structured data, content strategy, and product feed optimizations that get your store recommended by ChatGPT, Google AI Overviews, and Perplexity.

Who is WRKNG Digital for?

Shopify store owners and DTC brand operators doing $500K to $10M+ in annual revenue who want to understand how AI is reshaping product discovery — and what to actually do about it.

What is the Free AI Commerce Audit?

A free tool that scores your Shopify store for AI discoverability across ChatGPT, Google AI Overviews, Copilot, and Perplexity. Identifies gaps in structured data, product feeds, and content extractability. Results delivered in 24 hours.

How does AI change product discovery for Shopify stores?

AI shopping assistants like ChatGPT and Perplexity now recommend products directly in conversation — without sending users to a search results page. Stores that aren't optimized for AI extraction are invisible to these systems, regardless of their Google SEO.

Does Shopify's native B2B work with agentic storefronts automatically?

Not automatically. Agentic storefronts surface your consumer catalog by default. To include B2B-specific data like MOQ and wholesale pricing, you need to add metafields and update your llms.txt file with wholesale details.

What product attributes do AI agents need to surface wholesale products?

AI agents need minimum order quantity, case pack size, wholesale pricing tiers, lead time in days, B2B availability flag, and payment terms. These need to be structured data fields, not freeform text in product descriptions.

Is Shopify's native B2B available on all plans now?

As of April 2, 2026, Shopify expanded native B2B features, including company accounts, wholesale pricing, and net payment terms, beyond Shopify Plus to a much wider merchant base.

How do I add wholesale FAQs for AI agents to find?

Add FAQPage schema to your wholesale landing page with questions like 'What is the minimum order quantity?', 'Do you offer net payment terms?', and 'What are your bulk pricing tiers?' AI agents pull from this schema when processing supplier queries.

Are B2B buyers using AI agents to find suppliers yet?

Yes. At Shoptalk 2026, OpenAI confirmed more than half of searches on ChatGPT are discovery-based, with 70% including specific constraints. Wholesale queries with MOQ, category, and pricing constraints are a natural fit for AI agent search.

Shopify B2B and AI Agents: What the New Native B2B Features Mean for Wholesale Discovery

By Steve Merrill | April 8, 2026

On April 2, Shopify announced native B2B features for millions more merchants. Most coverage focused on the company account management and wholesale pricing tools. What got less attention: the direct connection to agentic commerce. Shopify quietly embedded the announcement in a larger narrative about selling inside AI chats. That's the part that matters most.

What Did Shopify Actually Announce for B2B?

Shopify opened its native B2B tier, company accounts, wholesale pricing, customer-specific catalogs, net payment terms, to merchants who previously needed Shopify Plus to access any of it. As of early April 2026, those tools are available to a far wider merchant base.

That matters for AI discovery because B2B buyers are increasingly using AI shopping agents to research, compare, and initiate wholesale purchases. If your wholesale catalog isn't structured for agent-readable data, those buyers find your competitors first.

Why Does B2B Discovery Work Differently in AI Agents?

AI agents process wholesale queries differently than consumer queries. A buyer asking ChatGPT "find me a wholesale supplier of eco-friendly candles, minimum 500 units" is triggering a very specific lookup. The agent needs structured data, minimum order quantities, case pack sizes, wholesale pricing tiers, lead times, to form a confident recommendation. Most Shopify B2B stores have none of that in their product feed or structured data.

According to Shopify's April 2026 announcement, the platform explicitly positions its agentic commerce layer as connecting "any merchant to every AI conversation." B2B is included in that vision, but only if your data is ready.

What Wholesale Attributes Do AI Agents Actually Need?

Here's what agents are looking for when processing B2B queries. Most stores are missing at least three of these:

Minimum order quantity (MOQ), Must be a discrete field, not buried in product description text
Case pack size, How many units per shipping case
Wholesale price tier, Price per unit at different volume breakpoints
Lead time, Estimated fulfillment time in days, structured not freeform
B2B availability signal, A clear flag that the product is available for wholesale, not just DTC
Payment terms, Net 30, Net 60, or prepay requirements

None of these are standard Shopify product fields. You have to add them via metafields and then surface them through structured data or your llms.txt file.

How Do You Connect Your B2B Catalog to Agentic Storefronts?

Shopify's agentic storefronts, live for all merchants since March 2026, package your catalog and checkout for AI platforms to consume natively.Your wholesale pricing and MOQ data won't appear automatically just because you enabled B2B.

To get your wholesale data into the AI-readable layer, you need to:

Use Shopify's B2B company accounts to lock wholesale pricing to logged-in buyers
Add metafields for MOQ, case pack, and lead time, and map them to your feed
Update your llms.txt with a dedicated B2B section describing wholesale terms
Add FAQPage schema to your wholesale landing page answering the most common agent-triggered queries

The Digital Commerce 360 coverage of this announcement notes that 118 of the top 2000 North American retailers use Shopify. Most of those have wholesale operations. None are optimized for this yet.

What's the Competitive Opportunity Right Now?

I've been watching this space closely. Almost no small Shopify B2B merchants have structured their wholesale data for AI agent discovery. The merchants who do it now, adding MOQ metafields, updating llms.txt, adding B2B FAQ schema, will be the ones showing up when wholesale buyers ask AI agents for supplier recommendations six months from now.

The window is open. It won't stay open forever. When the first wave of B2B buyers shifts their supplier research to AI agents, the stores already indexed win. Everyone else scrambles.

B2B discovery through AI agents isn't a future scenario. It's happening now at the enterprise level. Shoptalk 2026 sessions confirmed that over half of searches on ChatGPT are discovery-based, with 70% including specific constraints, exactly the kind of queries wholesale buyers use.

FAQ

Does Shopify's native B2B work with agentic storefronts automatically?: Not automatically. Agentic storefronts surface your consumer catalog by default. To include B2B-specific data like MOQ and wholesale pricing, you need to add metafields and update your llms.txt file with wholesale details.
What product attributes do AI agents need to surface wholesale products?: AI agents need minimum order quantity, case pack size, wholesale pricing tiers, lead time in days, B2B availability flag, and payment terms. These need to be structured data fields, not freeform text in product descriptions.
Is Shopify's native B2B available on all plans now?: As of April 2, 2026, Shopify expanded native B2B features, including company accounts, wholesale pricing, and net payment terms, beyond Shopify Plus to a much wider merchant base.
How do I add wholesale FAQs for AI agents to find?: Add FAQPage schema to your wholesale landing page with questions like 'What is the minimum order quantity?', 'Do you offer net payment terms?', and 'What are your bulk pricing tiers?' AI agents pull from this schema when processing supplier queries.
Are B2B buyers using AI agents to find suppliers yet?: Yes. At Shoptalk 2026, OpenAI confirmed more than half of searches on ChatGPT are discovery-based, with 70% including specific constraints. Wholesale queries with MOQ, category, and pricing constraints are a natural fit for AI agent search.

Ready to make your Shopify store visible to AI shopping agents? Check Your Store's AI Readiness →