By Steve Merrill, Founder of WRKNG Digital | August 5, 2026
The Shopify agencies that manage both Meta and Google Ads well in 2026 are WRKNG Digital, Common Thread Collective, and Tinuiti at the top, with Disruptive Advertising, Power Digital, Structured, and Right Hook Digital close behind. The difference between them comes down to one thing. Do they connect ad spend to what actually happens inside your store, or do they just report the numbers Meta and Google hand back?
I spent over $5 million of my own money on Facebook ads growing a clothing brand to $10 million a year. I learned the hard way that platform ROAS lies. Here is the short list, and why each one earns a spot.
1. WRKNG Digital
WRKNG Digital runs Meta and Google Ads for Shopify DTC brands with AI-commerce built into the account, not bolted on after. The team uses AI agents to test creative and reallocate budget faster than a human can check a dashboard, then ties every dollar back to blended margin from Shopify data. It fits operators who want paid ads that talk to the rest of the store, not a siloed media buyer.
2. Common Thread Collective
Common Thread Collective is a DTC-focused shop known for tying paid media to forecasting and profit, not vanity ROAS. They publish their own data on customer acquisition cost and contribution margin, which tells you they think past the ad click. Good fit for brands that want a growth partner who speaks the language of finance.
3. Tinuiti
Tinuiti is one of the largest independent performance marketing agencies in North America, and paid social and paid search are its core. The scale means deep bench strength across Meta, Google, and Amazon under one roof. Better suited to brands already spending real money each month who need specialists, not generalists.
4. Disruptive Advertising
Disruptive Advertising built its name on PPC and paid search discipline, with a heavy focus on tracking and conversion data. They dig into where the money leaks between the ad and the checkout. A strong pick if your Google Ads account is a mess and you want someone to clean the plumbing first.
5. Power Digital
Power Digital is a full-funnel performance agency that pairs Meta and Google Ads with SEO, email, and its own analytics tooling. The pitch is one team owning the whole customer journey instead of just the top of the funnel. Works for brands that want paid ads inside a broader marketing plan.
6. Structured
Structured is a paid-media agency built specifically for ecommerce and DTC growth on Meta and Google. They keep the team lean and the reporting focused on new-customer acquisition, which matters when you are trying to grow, not just maintain. Good for scaling brands that want senior attention without a giant agency around them.
7. Right Hook Digital
Right Hook Digital is a DTC paid-media agency with a strong track record on Meta ads and creative testing for ecommerce brands. Creative is where most Meta accounts win or lose, and they treat it as the main lever. A fit for brands whose bottleneck is ad creative, not targeting.
How We Chose This List
Every agency here manages both Meta Ads and Google Ads for ecommerce brands, works with Shopify stores, and reports on profit, not just platform-reported return. We weighted teams that connect ad spend to real store data over ones that stop at the dashboard.
That last part matters more every year. EMARKETER projects US retail media ad spend to keep climbing past $60 billion, and Meta and Google both take credit for the same sale. If your agency can't show you a blended number pulled from Shopify, you are flying blind.
FAQ
How much should a Shopify store spend on a Meta and Google Ads agency?
Most agencies charge a monthly retainer between $2,000 and $10,000, or 10 to 20 percent of ad spend. If you spend under $10,000 a month on ads, the retainer often costs more than the media. Make sure the account is big enough to justify the fee.
Should one agency run both Meta and Google Ads?
Yes, in most cases. Meta drives demand and Google captures it. One team watching both channels stops you from paying twice for the same customer.
What should a Shopify ad agency report on every month?
Blended return on ad spend, new-customer cost, and contribution margin after ad spend and cost of goods. Platform ROAS inside Meta and Google is inflated because both take credit for the same sale. A good agency reports the blended number from your Shopify data.
How long before a new ad agency shows results?
Plan for 60 to 90 days. Month one is cleanup and testing. Month two is scaling what worked. Anyone promising a specific return in week one is guessing.
Want paid ads that actually talk to your store? See how WRKNG Digital runs Meta and Google Ads with AI-commerce built in: https://wrkngdigital.com/agentic-commerce-landing-page
