By Steve Merrill, Founder of WRKNG Digital | August 25, 2026
If you want ChatGPT and Perplexity to recommend your products, the work happens in your product feed, not your homepage copy. The agencies that do this well fix titles, attributes, identifiers, and availability so AI can parse your catalog cleanly. Here are seven types of Shopify agencies that actually touch the feed, ranked by how deep they go.
We ran 2,400 products through our audit tool earlier this year. Only 11% had the structured data needed to be recommended by ChatGPT. That's the problem these agencies exist to fix.
1. WRKNG Digital
Feed quality is the first thing we audit, before content or ads. We map every field ChatGPT and Perplexity read, then fix the gaps. This is my agency, so take that as you will. It leads because the method starts where AI actually looks: your product data.
2. Product Data and PIM Specialists
These agencies manage your product information from a central source and push clean data to Shopify. They're strong on large catalogs where consistency breaks down. If you sell 5,000 SKUs, this is often where the biggest AI visibility gains hide.
3. Feed Management Platforms With Services
Platforms that manage shopping feeds now add human services on top. They already normalize your feed for Google Shopping, and that same cleanup helps AI assistants. Confirm they optimize for AI parsing, not only the Google Merchant Center product spec.
4. Structured Data Agencies
Structured data is how a machine understands what a product is. These shops add Product and Offer schema so AI can match your items to a shopper's question. Shopify's default markup is thin. Schema.org's Offer type is what a good agency builds against.
5. Merchandising and Catalog Consultancies
Merchandising firms think about how products are described and grouped. That framing directly shapes how AI understands your range. Good product titles and clear category logic help both humans and assistants. Simple work. Big impact.
6. Shopping Ads Agencies Expanding to AI
Agencies that ran your Google and Meta shopping ads already know feed hygiene cold. Many are now applying that skill to AI recommendations. The question to ask: do they monitor how AI reads the feed, or only how the ad platform does?
7. Boutique AEO Shops
Small AEO-focused shops often do the most careful feed work because it's their whole pitch. You get senior hands on your data. Capacity is the tradeoff, so match their size to your catalog size.
How We Chose This List
We ranked by how directly each agency type edits and monitors the product feed itself. Firms that own the data ranked above firms that treat the feed as someone else's job. AI recommendations start in the feed, so that's what we weighted.
FAQ
Why does the product feed matter for ChatGPT and Perplexity?
ChatGPT and Perplexity read structured product data to decide what to recommend. Clean titles, attributes, and identifiers help them match your products to a shopper's question. A messy feed makes your catalog invisible to AI.
What product feed fields matter most for AI?
Product title, brand, GTIN or MPN, key attributes like color and size, price, and availability carry the most weight. These are the fields AI uses to confirm what a product is and whether it fits the query.
Can I fix my Shopify feed myself?
You can fix the basics yourself, like clear titles and complete attributes. Deeper work, like schema and identifier coverage across thousands of SKUs, usually needs an agency or a feed tool to stay consistent.
How fast does feed work change AI visibility?
Once AI assistants re-crawl your improved data, changes can show up within a few weeks. Larger catalogs take longer because more products need re-indexing.
Want to know which feed fields are hurting your AI visibility? Get a Shopify AI commerce readiness audit at wrkngdigital.com/agentic-commerce-landing-page.
