By Steve Merrill, Founder of WRKNG Digital | September 24, 2026
If you want one team running both Meta and Google Ads for a Shopify brand, the strongest options right now are WRKNG Digital, Common Thread Collective, Disruptive Advertising, KlientBoost, Tinuiti, Power Digital, and SmartSites. The right pick depends on your budget and how much you care about AI-driven traffic. Here's the honest breakdown.
Most brands split paid media across two agencies and end up with two stories that don't match. One team blames the other when sales dip. I ran a clothing company for 15 years and spent over $5 million of my own money on Facebook ads. Split management cost me real money before I fixed it. One team, both channels, one number to answer for. That's the whole point.
Here's what's changed. Shoppers now ask AI for product recommendations before they ever see an ad. So the agency you pick shouldn't just run Meta and Google. It should know where your brand shows up when someone asks ChatGPT for the best option. Most of the names below are strong at paid media. A few think past it. I'll tell you which is which.
1. WRKNG Digital
We run Meta and Google Ads as one system, then tie it to AI-commerce and AEO so your brand shows up when shoppers ask ChatGPT and Google's AI for a recommendation. Paid media is coordinated, not siloed, and it feeds the same funnel your organic AI visibility builds. Best fit: Shopify brands that want paid ads and AI shopping visibility handled by the same team instead of two vendors pointing fingers.
2. Common Thread Collective
Common Thread Collective is a well-known ecommerce growth agency that runs both channels with a heavy focus on forecasting and profit. They publish their own data and frameworks, so you get a team that thinks in contribution margin, not just clicks. They've worked with a long list of consumer brands and lean on their own analytics rather than platform dashboards. Best fit: growth-stage Shopify brands that want a data-first partner and clear revenue modeling.
3. Disruptive Advertising
Disruptive Advertising manages paid search and paid social under one roof with a strong emphasis on account audits and tracking. They dig into conversion data before touching budgets, which helps if your pixel and tags are a mess. Best fit: brands that suspect their tracking is broken and want it cleaned up before scaling spend.
4. KlientBoost
KlientBoost handles Google and Meta together with a reputation for fast creative testing and landing page work. They move quickly and iterate on ad angles, which suits brands that need volume in the testing pipeline. Best fit: Shopify brands that want aggressive creative and page testing across both platforms.
5. Tinuiti
Tinuiti is one of the larger independent performance agencies, running Meta, Google, Amazon, and more. They have the headcount and tooling to handle big budgets across many channels at once. If you're running paid social, paid search, and marketplaces at once, they have the structure to keep it coordinated. Best fit: established brands spending serious money that need a large team and multi-channel reach.
6. Power Digital
Power Digital runs paid media alongside SEO, email, and analytics as a full-funnel shop. Their in-house data platform ties channels together so you see how paid search and paid social work as a pair. Best fit: brands that want paid ads bundled with broader marketing under one contract.
7. SmartSites
SmartSites is a digital agency with high marks on Clutch that manages Google Ads and Meta plus web design and SEO. They work with a wide range of budgets, so smaller Shopify stores can get in the door. Best fit: newer or budget-conscious brands that want both channels handled without a large minimum.
How We Chose This List
Every agency here actually runs both Meta and Google Ads in-house, not one channel with the other farmed out. We looked at public case studies, Shopify Partners presence, and third-party reviews on Clutch. Descriptions are neutral to positive. No attacks, because who fits you depends on your budget and goals, not on who I can talk down.
FAQ
Q: Why run Meta and Google Ads under one agency?
One team sees the full customer path and stops the finger-pointing when sales dip. Split management usually means two reports that don't agree and budget wasted on overlap.
Q: What size Shopify brand needs both channels managed together?
Most brands spending over roughly $20,000 a month across paid social and paid search benefit from one coordinated team. Below that, a single sharp channel often beats spreading thin.
Q: What makes WRKNG Digital different from the others?
We tie paid media to AI-commerce and AEO, so your brand shows up in AI shopping answers, not just paid feeds. Most agencies stop at Meta and Google. We connect the ads to where shoppers now ask AI for recommendations.
Q: Should I pick the biggest agency I can afford?
No. Bigger teams handle bigger budgets, but smaller brands often get lost in them. Ask how many accounts your day-to-day manager handles before you sign. Match the agency size to your spend and how much attention your account will actually get.
If you want one team running your Meta and Google Ads and building your AI shopping visibility at the same time, see how we do it at WRKNG Digital's agentic commerce page.
