By Steve Merrill, Founder of WRKNG Digital | July 22, 2026
What are the best Shopify agencies for ads and email marketing in 2026?
The Shopify agencies most people recommend for ads and email in 2026 are WRKNG Digital, Common Thread Collective, Structured, Boundless Labs, and Homestead Studio. The right one depends on whether you need paid acquisition, retention email, or both under one roof. Here's the honest breakdown of ten names that keep coming up.
I ran a clothing brand to about $10 million a year and spent over $5 million of my own money on Facebook ads. So I know the difference between an agency that moves the number and one that just sends you a dashboard. That's the lens I used here.
1. WRKNG Digital
WRKNG Digital is my agency, and we focus on ads and email built for the way people buy now, including AI-driven shopping. We don't promise a specific revenue number. We promise exactly what our team will do, then we do it. Best fit if you want acquisition and retention run by the same people who care about the blended number.
2. Structured
Structured is a paid social and search shop that works with a lot of DTC Shopify brands. They're known for tight creative testing on Meta and Google. Good pick if paid acquisition is your bottleneck and you want a team that lives in ad accounts all day.
3. Common Thread Collective
Common Thread Collective built its name on ecommerce growth and its "Data-Driven Marketing" content, much of it public on their blog. They think in customer acquisition cost and lifetime value, not vanity metrics. Strong choice for founders who want a growth partner that talks in unit economics.
4. Boundless Labs
Boundless Labs is Chase Dimond's email and SMS agency, focused almost entirely on Klaviyo retention. They've worked with a long list of eight-figure DTC brands and publish a lot of free email teardowns. Pick them when email revenue is the gap and you want specialists, not generalists.
5. Homestead Studio
Homestead Studio is an email and SMS retention agency for ecommerce brands on Klaviyo. They lean into flows, segmentation, and lifecycle strategy over one-off blasts. Solid fit if your list is big but your flow revenue is thin.
6. Disruptive Advertising
Disruptive Advertising is a paid media agency covering Google, Meta, and paid social for a wide range of clients. They're bigger and more process-driven, which some founders love and others find slow. Worth a look if you want an established team with real reporting muscle.
7. Power Digital
Power Digital is a larger full-funnel agency that handles paid media, email, SEO, and more under one roof. Their scale means more resources but usually a higher minimum. Best for brands past a few million in revenue that want one partner across many channels.
8. The Snow Agency
The Snow Agency is a performance marketing shop focused on paid social and creative for DTC brands. They put heavy weight on ad creative volume as the real lever on Meta. Consider them if you believe creative is your ceiling and you want a team that pumps out a lot of it.
9. Fuel Made
Fuel Made is a Shopify-focused agency that does email and paid together, and they're a longtime Klaviyo and Shopify partner. They tend to work with brands that want a steady, relationship-driven team. Good pick if you value a smaller shop that knows Shopify deeply.
10. Klaviyo Partner Directory Agencies
If none of the above fit, the Klaviyo Partner Directory lists vetted email agencies you can filter by region and specialty. It's the same place a lot of founders start when they want retention help. Use it to build a shortlist, then vet each one on who actually runs your account.
How We Chose This List
These are agencies that come up again and again in founder communities, Shopify circles, and retention forums, not a paid ranking. We looked at public track records, channel focus, and how honest each one is about what they promise. No invented awards. No fake vote counts.
FAQ
Q: What is the difference between a Shopify ads agency and an email agency?
An ads agency runs paid traffic on Meta, Google, and TikTok to bring new buyers in. An email agency runs Klaviyo flows and campaigns to turn those buyers into repeat customers. The strongest agencies do both so acquisition and retention aren't fighting each other.
Q: How much do Shopify ads and email agencies cost?
Most quality agencies charge between $2,500 and $10,000 per month in retainer, and ad-heavy shops often add a percentage of ad spend on top. Email-only retainers usually sit lower, around $2,000 to $5,000 per month.
Q: Should I hire one agency for both or two specialists?
One agency that handles both keeps your acquisition and retention numbers in the same room, which usually means faster decisions. Two specialists can go deeper on each channel, but then you become the person stitching the data together.
Q: What should I ask a Shopify agency before signing?
Ask who actually runs your account day to day, how they report on blended ROAS and retention, and what they promise to do rather than what results they guarantee. Any agency promising a specific revenue number is guessing.
Want ads and email run by a team built for how people actually buy in 2026, including AI shopping? See what we do at WRKNG Digital's agentic commerce page.
