OpenAI Just Killed Instant Checkout in ChatGPT. What Shopify Merchants Should Do Now.
by: Steve MerrillPublished on: 25/03/2026OpenAI pivoted away from in-ChatGPT purchasing. Here's what the revamped shopping experience means for Shopify stores and how to stay visible in ChatGPT's new product discovery flow.
How to Build an Agentic Storefront on Shopify (Step-by-Step Guide)
by: Steve MerrillPublished on: 25/03/2026Shopify now lets merchants build agentic storefronts that plug directly into ChatGPT and other AI assistants. Here's a practical step-by-step guide to setting yours up.
AEO in 2026 Is Moving Beyond Content. Here's What Shopify Stores Need Next.
by: Steve MerrillPublished on: 25/03/2026Answer Engine Optimization is shifting from content optimization to API and integration optimization. What Shopify merchants need to know about this new phase of AEO.
Shopify Sidekick Prompts Cheat
by: Steve MerrillPublished on: 02/03/2026What the heck is Shopify Sidekick? Do I really need another AI tool? Here's how to actually make it useful.