OpenAI Just Killed Instant Checkout in ChatGPT. What Shopify Merchants Should Do Now.
by: Steve MerrillPublished on: 25/03/2026OpenAI pivoted away from in-ChatGPT purchasing. Here's what the revamped shopping experience means for Shopify stores and how to stay visible in ChatGPT's new product discovery flow.
What Is Shopify Catalog and How Does It Decide Which Products AI Recommends?
by: Steve MerrillPublished on: 25/03/2026Shopify built Catalog -- a structured product database that AI assistants parse to decide which products to recommend. Here's how it works and what your store needs to do to show up.