What does WRKNG Digital do?

WRKNG Digital helps Shopify store owners optimize for AI-powered product discovery. We build the structured data, content strategy, and product feed optimizations that get your store recommended by ChatGPT, Google AI Overviews, and Perplexity.

Who is WRKNG Digital for?

Shopify store owners and DTC brand operators doing $500K to $10M+ in annual revenue who want to understand how AI is reshaping product discovery — and what to actually do about it.

What is the Free AI Commerce Audit?

A free tool that scores your Shopify store for AI discoverability across ChatGPT, Google AI Overviews, Copilot, and Perplexity. Identifies gaps in structured data, product feeds, and content extractability. Results delivered in 24 hours.

How does AI change product discovery for Shopify stores?

AI shopping assistants like ChatGPT and Perplexity now recommend products directly in conversation — without sending users to a search results page. Stores that aren't optimized for AI extraction are invisible to these systems, regardless of their Google SEO.

WRKNG Blogs

Why Is Your Shopify Store Traffic Declining from Google?

by: Steve MerrillPublished on: 20/03/2026

Your Google traffic is dropping and traditional SEO isn't fixing it. Here's what's actually happening and what to do about it.

What Is AEO? The Shopify Store Owner's Guide to Answer Engine Optimization

by: Steve MerrillPublished on: 19/03/2026

AEO is how you get cited by ChatGPT, Perplexity, and Google AI. Here's what it means for Shopify stores and how it differs from SEO.