What does WRKNG Digital do?

WRKNG Digital helps Shopify store owners optimize for AI-powered product discovery. We build the structured data, content strategy, and product feed optimizations that get your store recommended by ChatGPT, Google AI Overviews, and Perplexity.

Who is WRKNG Digital for?

Shopify store owners and DTC brand operators doing $500K to $10M+ in annual revenue who want to understand how AI is reshaping product discovery — and what to actually do about it.

What is the Free AI Commerce Audit?

A free tool that scores your Shopify store for AI discoverability across ChatGPT, Google AI Overviews, Copilot, and Perplexity. Identifies gaps in structured data, product feeds, and content extractability. Results delivered in 24 hours.

How does AI change product discovery for Shopify stores?

AI shopping assistants like ChatGPT and Perplexity now recommend products directly in conversation — without sending users to a search results page. Stores that aren't optimized for AI extraction are invisible to these systems, regardless of their Google SEO.

WRKNG Blogs

How to Improve Your Shopify Store for Perplexity and AI Search

by: Steve MerrillPublished on: 20/03/2026

Perplexity is becoming a major product discovery channel. Here's how to get your Shopify store cited in its answers.

How to Get Your Products Recommended by ChatGPT, Perplexity, and Google AI

by: Steve MerrillPublished on: 19/03/2026

Each AI platform sources product recommendations differently. Here's exactly what ChatGPT, Perplexity, and Google AI need to recommend your products.