What ChatGPT Tells Shoppers About Your Store | WRKNG Digital
THE WRKNG AEO SYSTEM · FREE AUDIT + GUIDE

Do you know what ChatGPT tells shoppers about your store?

AI is replacing Google search. 50M shoppers a week are finding new brands in ChatGPT. Brands that have been around for decades are losing to ones that know how to get recommended by AI. The AEO guide gives you the framework. The audit shows you what your brand needs right now. Both free.

The Shopify AEO Guide — How to get your products recommended by AI shopping engines

See what AI says about your store

Your free audit across all five AI shopping engines — plus the 12-page AEO guide. See where your store stands in 24 hours.

Free personalized audit available for Shopify stores. Everyone gets the guide instantly.

🔒 Your data stays private. We never share your information.

Your products need to be discoverable across these AI platforms

Most Shopify Stores Are Invisible to AI

Watch Steve explain why — and what you can do about it in 2 minutes.

Real Client Results

We made AI recommend them. The sales followed.

Mack & Rex sells DIY bracelet kits. Before us, AI shopping assistants had never heard of them. The WRKNG AEO System made them the most-cited brand in their category, and opened a sales channel that costs nothing in ads.

pages of their site AI now cites, up from zero
the most-cited brand in their niche, ahead of Amazon, YouTube and Reddit
more AI mentions than their closest competitor

Getting named by AI is the leading indicator. Behind it, a channel that barely existed a year ago is already paying:

Then a new sales channel showed up
$12,083
in directly-traced AI sales, and counting
$0
spent on ads to earn it

And that is only the floor. Direct attribution catches just the shoppers who click straight from an AI answer. Most who discover Mack & Rex in AI search the brand by name or go straight to the site, and never register as AI traffic at all.

The moment it turned on
Flat for six weeks. Then every channel moved at once.
We switched on the content layer in mid-June. Within the same weeks, AI citations, brand mentions, and Google search all broke upward together.
2,148 0 system live May 7 Jul 9
Pages of Mack & Rex cited by AI, cumulative. Zero for six weeks, then the content layer ignites. Brand mentions and Google impressions climbed the same weeks.

It's not just Mack & Rex. Same system, three more categories.

10% → 75%
How often AI cites their site — reached 16 days after launch
Petersen Games · tabletop games
3% → 40%
How often AI cites our own site in our field
WRKNG Digital · Shopify agencies
0% → 15%
Now cited in a category owned by Healthline & Fortune
1% Fitness · meal delivery

AI Is Already Recommending Someone in Your Category. Here's Why It's Not You.

It can't make sense of your products. AI matches products from your feed data — titles, materials, use cases. If your feed says "Blue Shirt" with no brand, no material, no occasion, AI can't tell a shopper when to pick you. So it doesn't.

It has nothing of yours to cite. When a shopper asks AI for the best in your category, it names brands from content it has read and trusts. If you haven't published anything it can quote, it recommends the competitor who has — by name.

  • Most stores we audit have product titles AI can't use — missing the details it needs to match you to a shopper
  • The majority run copy-pasted manufacturer descriptions that AI treats as duplicate content and ignores
  • Almost none have published the content AI reads when it decides which brand to recommend

Fixing both is the WRKNG AEO System. Your free audit shows you which one is costing you more.

AI audit showing where a store is invisible to AI
THE SYSTEM

Getting recommended by AI takes two things. Most stores are missing both.

A product feed decides whether AI can find your products. Content decides whether it trusts your brand enough to name it.

Layer 1 · The Foundation

Get found

We rewrite your product feed for the way AI actually reads it — titles, structured facts, materials, use cases, the real phrases shoppers search. Not keyword stuffing. The specific data a model needs to match your product to a question.

Layer 2 · The Content Layer

Get cited

We publish the buying guides and comparisons AI reads, trusts and quotes — on your own domain, so the authority accrues to you. That's the difference between AI finding your products and AI recommending your brand by name.

Your free audit scores both layers. It shows you exactly which one is holding you back.

How the Free Audit Works

1

Enter Your Store URL

Your name, email, phone, and store URL — about 30 seconds. The 12-page AEO guide hits your inbox instantly. We pull your store data automatically: no export, no install, no technical setup.

2

We Check What AI Sees

We run your store across all five AI shopping engines — ChatGPT, Google AI, Perplexity, Copilot and Claude — against our 24-point framework: whether AI can find your products, and how often it names your brand instead of a competitor.

3

See Your Results — Live

Find out whether AI is recommending you or sending shoppers to a competitor, and exactly what to fix first. We walk you through your full audit on a quick call — so nothing gets buried in a report you'll never open.

What You'll Get

The 12-page guide to score yourself, plus a snapshot of exactly where your store stands with AI today. The first step of the WRKNG AEO System.

📘

The Shopify AEO Guide

12 pages, our 24-point framework across 4 pillars: Technical Discoverability, Schema & Structured Data, Content & Citability, and Agentic Readiness. Score your own store and prioritize your fixes.

🎯

Whether AI Recommends You or a Competitor

For the real questions shoppers ask AI in your category, see whether it names your brand or points them to someone else.

📊

Your AI Visibility Score

A single score (0–100) on how findable and how recommendable your store is to AI right now, across products and brand.

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Where Your Products Stand

Which of your products AI can match to a shopper and which are invisible, and why: thin titles, duplicate manufacturer descriptions.

🤖

Whether AI Can Even Reach You

Some stores block AI without knowing it. We check your access across ChatGPT, Google AI, and Copilot.

📋

The Biggest Thing Costing You

The widest gap between you and the brands AI recommends, and what closing it looks like. We walk you through the full fix list on your call.

This Isn't a Future Trend. It's Happening Now.

The data from the sources that matter

50M+ weekly
Shopping queries on ChatGPT Shopping alone. That's people actively looking to buy — and your products either show up, or they don't.
Source: OpenAI / press reports, 2025
4,700% growth
Year-over-year growth in AI referral traffic to retail sites. The fastest-growing commerce channel in history.
Source: Adobe Analytics, Holiday 2024
$1–5 Trillion
McKinsey's projection for agentic commerce by 2030. Shopify's Winter 2025 Edition already introduced AI agent integrations — shopping assistants that browse and buy directly from your store.
Source: McKinsey & Company, 2025
+31% conversion
AI-referred visits convert 31% higher than traditional channels during peak shopping periods.
Source: Adobe Analytics, Cyber Week 2024

Questions You Might Have

"Is this really free? What's the catch?"
100% free, no credit card. You get the 12-page AEO guide immediately and a first look at where your store stands within 24 hours. We built this because most Shopify owners have no idea whether AI recommends them or a competitor. Some who see their results want help fixing it: that's the WRKNG AEO System. The guide and audit are genuinely free, with zero obligation.
"What happens after the audit?"
You'll see where your store stands, then we'll walk you through the full audit on a quick call. If you want help fixing what we find, that's the WRKNG AEO System: a two-layer engagement (the Foundation and the Content Layer) that gets your products found and your brand recommended by AI. No pressure either way.
"What do I need to do? How much effort is this?"
Fill out the form on this page (about 30 seconds) and enter your store URL. The guide is emailed to you right away. We pull your store data automatically from your live site, so there's no export, no app install, and no technical setup. You'll see where your store stands within 24 hours, and we'll walk you through the full audit on a quick call.
"I already do SEO. Isn't that enough?"
SEO optimizes for Google's search index to help people find your site. AI shopping assistants work differently: they read your product feed and the content they can cite, not Google's rankings. Different data, different rules. Your SEO work still matters, it just doesn't cover this new channel.
"Will this actually help me get more sales?"
We can't guarantee sales, and nobody honest can. What the audit does: show you whether AI recommends you or a competitor, which of your products it can find, and what's holding you back. AI-referred visits convert 31% higher than traditional channels (Adobe, 2024). Our client Mack & Rex earned $12,083 in AI-attributed sales over four months after we optimized their store, with $0 in ad spend.

See exactly what AI says about your store.

A free audit across all five AI shopping engines — plus the 12-page AEO framework. See where your store stands in 24 hours. No credit card.

See what AI says about your store

Your free audit across all five AI shopping engines — plus the 12-page AEO guide. See where your store stands in 24 hours.

Free personalized audit available for Shopify stores. Everyone gets the guide instantly.

🔒 Your data stays private. We never share your product information.

100,000+ products audited across 110+ Shopify stores · Free · No credit card

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